Marketing is going though the most significant, technology-fueled transformation in history. In order to thrive in the age of digitally-empowered consumers, marketing must become more agile, data-driven, and personalized. Join Capital One Bank Senior Director, Sean Gorenflo, and Infinitive Executive, Dave Birckhead, for an in-depth look at marketing transformation, marketing agility, and the role data plays in enabling both.
In this session, you will learn:
- Why companies need to increase their marketing agility
- The benefits of a foundational “data layer” and holistic 360-degree customer profiles
- The real-world obstacles and challenges that marketing teams face as they speed up
- How data, reporting, and analytics need to change to support agile decision making