Scott is responsible for managing marketing analytics and insights in the U.S. market for Audi of America. This includes developing pre-launch consumer and marketing insights, interpreting brand performance data and translating it to actionable and strategic recommendations, and evaluating marketing performance platforms and technologies to drive greater business intelligence.
Prior roles include marketing analytics lead at Mercedes-Benz USA as well as seven years at various digital media agencies including MediaCom, OMD, and Neo@Ogilvy.
Scott resides in Centreville, VA with his wife Antoinette and daughter Alice.
He will be part of the panel for Is Mass Advertising Dead? How Programmatic Platforms Are Changing the Media Buying Landscape.