Ken joined Adobe in August of 2014 as a Sr. Strategic Account Executive in Adobe’s Media & Entertainment Vertical. In his current role, Ken is responsible for developing and managing strategic relationships with many industry leading Media & Entertainment companies in the Print, Broadcast, and Digital space. Focused on the Digital Marketing Cloud, Ken brings to his clients nearly two decades of experience in digital marketing and technology experience. Prior to joining Adobe, Ken was Co-founder and CEO of Infinitive Analytics and was responsible for defining the strategic vision for Infinitive Analytics and delivering effective solutions to clients.
A true leader in the field, Ken spent 10+ years at AOL developing and implementing a full range of Web analytics capabilities, including enterprise-reporting systems and tools for business intelligence, audience measurement and online advertising. Many of the audience tracking and segmentation metrics, processes and techniques came to be recognized as industry standards. As AOL’s VP for Metrics and Forecasting, he played a key leadership role in designing, developing and scaling the company’s analytics and advertising systems.
Prior to joining AOL, Ken spent eight years working on key customer-facing business and finance processes, as well as technology and architecture strategy, for SIGNET Bank, a mid-Atlantic commercial bank.
Ken will feature in a Lunchtime Fireside Chat.