Joe Dressler is the SVP of National Advertising Sales at LiveIntent. He leads the platform’s efforts to empower brands and advertisers to reach people where they are paying attention: in email.
Previous to LiveIntent, Joe led National Sales at Competitor Group for both Digital Media and Event Sponsorships. Prior to that, Joe worked with enterprise clients to find operational efficiency for Operative Media. At the beginning of this career, Joe sold digital inventory for SmartMoney and thought that joining the dotcom world at the height of the NASDAQ in 2000 was a good career move. Little did he know that he would have to wait 15 years to see it return to that level.
He will moderate LiveIntent’s panel Brooklyn Doesn’t Want Cargo Shorts: Why Marketing to Intent Matters.