Jennifer Vianello’s voracious appetite for the marketing profession has resulted in a versatile career spanning B2C and B2B; agency, publisher, and client; digital and analog. Currently VP, Global Business Development Director for Publicis Media, Jennifer has won multimillion dollar client assignments around the globe, including Visa, Abbott, Air Berlin, Alitalia, Coca-Cola Peru & Bolivia, and New York Life.
Previously, Jennifer led IMC planning and digital strategy for the P&G NA account and launched the insights & product marketing function at Cars.com. She holds an MBA in marketing, economics, and statistics from University of Chicago Booth School of Business.
Jennifer will be part of the panel for Is Mass Advertising Dead? How Programmatic Platforms Are Changing the Media Buying Landscape.