Over the course of his nineteen year consulting career, Dave Birckhead has been on the front lines of the digital revolution. He’s worked with major companies like Capital One, and Allianz, and startups in the early, early days of the Web. From trailblazing e-commerce and data analytics to work with early inbound marketing and personalization, Dave has consistently been on the leading-edge of digital practices.
His ideas are helping to shape the future of marketing as well. “Marketing is going through the most significant, technology-fueled transformation in its history”: That’s the central thesis of Dave’s first e-book, The Epic Collision of Marketing & Data, providing an accessible, engaging primer on recent trends. His blog posts have been included in “must-reads” and client executives have called him an “excellent strategist” and praised his “technology vision.” Dave works with Infinitive clients at the intersection of marketing, technology and data.
Dave holds a BS in Finance and Marketing and a MS in Management Information Systems.
Dave will co-present Case Study: Competing In a Data-Driven World – The Role of Data in Marketing Transformation & Agility.