Anand Natrajan has worked as a technology executive in the digital advertising space for over eight years. During his tenure he has participated in the evolution of programmatic buying of display and video inventory, as well as the application of online audience data towards programmatic buying.
He has overseen the deployment of several technologies such as NoSQL and columnar databases, cloud-based ad serving footprints and real-time aggregation technologies, drawing on over 15 years of experience working for agile, startup companies. In his current role at Videology, he works with several advertising partners in order to create a technology-driven converged advertising ecosystem.
He will be part of the panel for Marketing Innovation: Is Technology the Answer for CMOs?