How does an advertiser decide which part of its advertising and programmatic buying stack to outsource to a vendor or agency? Which companies are doing this already? What are the pros, cons, and risks to contracting directly with vendors versus an agency, and how do advertising leaders weigh up the costs of both models? If companies do in-source, what will it take to staff effectively? What is the impact on relationships with existing agency?
In this session, panelists will discuss these and other key questions for advertisers looking at bringing programmatic buying in-house.