We’ve all received an ad so poorly targeted for us and so laughable, that we’ve screenshot it as a joke. No advertiser wants to be a punchline. In a world of infinite inventory, fragmented attention and multi device usage, how can brands and advertisers make sure their ads and marketing reach people with intent? How do they avoid advertising to an arbitrary customer and instead focus on a known customer who has expressed intent? Join this session to learn about the hottest trend in digital today: Mining Intent.
Attendees will learn what resources, software, and scientists they need to gather in order to understand how to turn their vast troves of data into tools that help identify and leverage intent. Attendees will also learn how to speak about Intent as a practice in a way their clients and constituents understand when they return.