People are spending more time watching digital video than ever before and it is continuing to rise. Whether it live streaming a sporting event, binge watching the latest series, how-to videos or live user-generated feeds…Viewers are tuning in to experience what’s relevant to them, from wherever they are and on their own time. Marketers welcome the opportunity to have sight, sound and motion to communicate their messages.
However, there are challenges in pulling it all off. Hear representatives from media and technology companies discuss how they’ve reached success by navigating challenges like:
- Building supply/demand
- Ad blocking
- Device proliferation
The challenges differ by company, but the experiences in navigating these complexities and on the pace of change and innovation are relevant for anyone attempting to turn the video promise into profit.